Unlocking your marketing team's full potential.
Marketing Excellence, Effectiveness
& Efficiencies Consulting
About Us
Channeling over 30 years of marketing experience and a proven track record in building teams, Infinite Potentiality was established to help clients overcome challenges and achieve long term success.
Founded by Susan Bui Bergen, our mission is to empower teams to achieve marketing excellence, effectiveness, and efficiency. Our focus on marketing performance directly supports your revenue generation goals by optimizing strategies that drive sales and increase profitability. We work closely with leaders to craft personalized strategies that leverage their team’s strengths, remove obstacles, and drive meaningful progress.
At Infinite Potentiality, we believe that marketing success is rooted in authentic relationships, empathetic leadership, and collaborative growth. Our approach is centered on empowering teams to exceed their potential and optimize their marketing efforts for lasting impact. We’re committed to unlocking not just results, but the infinite potential within every organization.
What makes us tick?
Maturity Roadmap
[ 01 ]
This service is designed to guide your marketing organization toward sustainable marketing excellence. The strategic roadmap provides a clear, actionable path to elevate your marketing organization, ensuring it is well-equipped to drive ongoing growth and impact. Let us help you:
Modernize Marketing Capabilities
Evolve your marketing functions to better support your organization’s growth and future needs.
Maximize Resources and Efficiency Capabilities
Optimize marketing workflows and resource allocation to enhance effectiveness and operational efficiency.
Develop Core Competencies
Assess and mature your marketing skills, and establish a clear plan to develop, acquire, or outsource the expertise required for long-term success.
Performance Consulting
[ 02 ]
Designed to help your team maximize performance, effectiveness, and efficiency across all areas of marketing. By evaluating specific functions, we identify opportunities for improvement and ensure that your resources—people, time, and budget—are optimized to deliver measurable results. Our focus on marketing performance directly drives growth and revenue goals by implementing strategies that boost sales, enhance customer engagement, and increase profitability. Below, we've listed the core categories for our assessments, each aimed at helping you achieve lasting success.
Brand & Reputation Management
Brand and reputation are the cornerstones of your marketing strategy. In this category, we focus on building a strong, cohesive brand presence and safeguarding your reputation. Our assessments ensure that your brand’s voice is consistent, trustworthy, and positioned for long-term growth.
Marketing Strategy & Targeting
Effective marketing begins with a clear, focused strategy. This category helps refine your marketing approach by targeting the right audience with the right message, across the right channels. We assess how you reach, attract, and engage your ideal customers to maximize your marketing efforts.
Customer Engagement & Experience
In today’s competitive landscape, creating exceptional customer experiences is paramount. This category focuses on optimizing how you engage and interact with customers across various touchpoints to drive satisfaction, loyalty, and advocacy.
Communications & Analytics
Clear, consistent communication is essential to ensuring alignment and informed decision-making within your marketing team. This category helps evaluate how effectively your team communicates internally and externally while also assessing how you leverage data to drive smarter, more effective marketing decisions.
Public Relations & Website Optimization
A strong online presence and effective PR strategy are key to building brand credibility and driving business growth. This category assesses how well your website and PR efforts are working together to enhance your brand’s visibility, reputation, and customer conversion rates.
Strategic Projects
[ 03 ]
We understand that every business has unique needs and challenges. Our tailored solutions help your organization improve, optimize, and evolve key marketing functions. Each project is designed to address specific tactical goals, whether you're refining your processes, launching impactful campaigns, or optimizing your team's workflows. Explore the categories below to see how we can support your marketing initiatives.
Campaign Strategy & Activation
Develop and execute a comprehensive activation strategy for your marketing campaigns. Design strategic campaigns aimed at building your brand or driving growth, ensuring alignment with your business objectives and delivering measurable results.
Measurement & Effectiveness
Ensure your marketing efforts are data-driven, measurable, and continuously optimized for success. Establish and monitor Key Performance Indicators to track the impact of your marketing campaigns and drive continuous improvement.
Process & Workflow Optimization
Streamline workflows and optimize marketing processes to enhance team efficiency and performance. Identify and eliminate workflow inefficiencies to improve productivity, and develop plans for process or program improvement.
Special & Ad-Hoc Projects
Address unique, high-priority initiatives that require specialized focus and execution. Tackle time-sensitive or one-off marketing initiatives such as Mergers & Acquisition integrations, system conversions, product launches, or market expansions.
Team Support & Resource Augmentation
Enhance your team’s capabilities by providing additional resources or expertise to support specific projects. Augment your marketing team with experienced professionals to assist with project execution.
Team Optimization
[ 04 ]
We provide tailored mentoring and coaching services to help your team reach its highest potential. Our approach is designed to optimize team performance, strengthen individual growth, and ensure long-term success. By enhancing your team's capabilities, we directly support your business in achieving its revenue and growth goals. What you can expect below:
Staffing & Capacity Assessment
Evaluate role clarity, service level agreements (SLAs), quality control, and operational efficiencies to ensure your team is optimally structured and resourced.
Team Strengths Assessment
Assess individual and team strengths to align roles and responsibilities, maximizing collaboration, productivity, and performance.
Team Professional Enrichment Planning
Create personalized development plans that enhance your team’s skills and foster continuous professional growth.
Team Member Mentoring & Development
Provide one-on-one mentoring and tailored development programs to support individual career growth and leadership capabilities.
Bench Strength & Succession Planning
Develop strategies to identify and nurture future leaders, ensuring your team has the talent pipeline to meet future organizational needs.